With little jerks from Google almost at regular intervals, it is regularly trying to improve its service. Infact, they are trying to provide a better search results to its users. Being an active internet user, you must have heard about this term Google author rank. If not, then going through this article would surely help to get a detailed idea of Author Rank and its successful benefits in SEO.
What is Google Author Rank?
As noted earlier, Google Page Rank is used by Google to assign value or priority to your sites over internet. In other words, High Google Page Rank means more valuable sites as according to Google. Well, all after this, Google has taken more responsibility to return with more quality search results. Well, Google rank any pages after checking a lot of factors such as incoming links, broken links and also the quality of links. Soon after that the page is assigned a rank which adds value to the site. But, what about the authors who write these contents? They must be credited as well. After all, quality content is all that depends and which draws the attention of your visitors. Before the introduction of Google+, there was no such facility of identifying the authors of these contents. But now, Google has finally decided to rank the authors based on their quality contents. It means that being a writer; you need to write quality contents for your webpage in order to get a better author rank. Over all, it looks a nice step of Google to add some value and grandeur to the quality writers. Thus, author rank will affect the search results as well, that is, better will be your search results if you have got a better author rank.
Is it going to affect Google’s algorithm updates?
Well, this is a new ranking system which has been used by Google and recently it has come under use from the year 2013. However, it is not an algorithmic updates just as the penguin or the panda updates which usually creates a large affect on your sites status, search results as well as ranking of any website. It is infact a step from Google to rank quality authors to get a better visibility of your website in search results. It means that Google will now give more priority to Quality Content Creators.
Check out these other sure fire link building strategies in 2013 to guarantee your success.
Highlighting its Benefits:
Yes, there are certainly some benefits of Google Authorship. It will surely provide more authority to your blog. Showing your Google+ picture in the search results will surely increase the importance of your blog.
How to Build your Google Authorship Rank?
Yes, surely following these tips and tricks would surely help to improve your Google Author Rank. If you want to learn how to set up Google Author Rank, check out Kapil’s post here.
More engagement in Google+ Circles: Having more engagement in Google+ circles is definitely very crucial because it indicates the popularity of the Author. So, if an author is on many Google+ circles, the more importance he will surely get as an author.
Number of Content being shared: Content Sharing is definitely an important factor. As people shares quality content on different social media marketing services such as Facebook, Twitter. Therefore, an author will get more author rank if his/her contents are shared more.
Try to be Active on Other Networks:
The more number of comments you are getting for your Contents: Readers will get more interest in your content if they find it informative. Therefore, more comments in your content signify that more readers are interested in your content. Hence, it will definitely force Google to give you a better Author Rank.
How the Author Rank will be calculated?
Like Page Rank, the author rank is generally calculated using a series of complex signals that are received by Google. Hence, some of the main factors that are going to be considered are as follows:
- The more number of comments on each post
- The Page Rank that an author’s content has.
- The number of Google+ circles the author has
- Social Media Followers
- Connections with other high author rank authors.
So, that’s all about it. Therefore, if you have already inscribed a lot of unique quality content but could not get any value for it, then time has finally come when Google has opened its doors for quality authors and you could easily build your authorship in Google’s eye, thus bringing a superior rank to your website.
Aditi Datta is a professional SEO analyst who expertises in SEO as well as SEM fields. She is also capable in making her site to stand out from rest and also made a good rank in the search results by applying her researched and well-versed SEO Knowledge.