Is your local business optimized for mobile shoppers? If not, you could be leaving a lot of money on the table for your competitors to scoop in.
In the first edition of the BrightEdge Mobile Share report, data shows mobile traffic to sites is up 125 percent since 2012.
Statistics report that nine out of ten smartphone owners use their devices to browse the internet, with 78% of them claiming that they surf the web using their phones on a daily basis. And these numbers are only going to get higher, as the mobile trend expands.
The graph below illustrates the staggering rate of mobile device adoption:
One in every three searches is now local and Google reported a 400% increase in the number of mobile searches in the last year. More and more local businesses understand this unparalleled shift from desktop to mobile and adapt their marketing strategies, but what about your own business?
Did you know that:
- 74% of mobile shoppers make a purchase as a result of using their smartphones to help with shopping (e.g. coupon or discount searches, price comparisons, etc.)
- 88% of those who search for local information on their phones take action within a day
- 59% of users visit a local store after searching it on the mobile web
It doesn’t matter whether your business is a retail store, medical practice or restaurant – your customers are already searching for you using their mobile device. Without a proper mobile presence, your company may be missing out on a large piece of the pie.
Be Part Of The Fastest Growing Online Platform In History
As stated by Eric Schmidt, CEO at Google, the mobile web is expanding 8 times faster than the first internet movement. People are using their smartphones for everything – information, entertainment, research, QR code scanning, shopping, finding local businesses, sharing, and more.
In fact, studies show that 33% of mobile users would rather give up their TV than their mobile.
Today, your customers expect your business to have a mobile presence. And here is why:
- Smartphones have become an indispensable tool for the majority of consumers.
- Many feel stressed and isolated when they lose their phone even for a few hours.
- They expect to find all their friends and businesses on the mobile web.
Not having a mobile site puts you at constant risk of alienating your customers and pushing them over to your competition. Check out this short video from Google that explains the mobile movement and how shopping behavior has been re-shaped by mobile devices.
Take Your Slice Of The Mobile Traffic
In February 2010, there were 5 billion mobile phone subscribers globally, more than one billion being added in just 18 months, according to Wireless Intelligence. And a Morgan Stanley report predicts that by 2015 more users will connect to the internet using mobile devices.
By the end of 2012, mobile traffic represented almost 50% of all internet traffic. The rate of traffic growth outpaces smartphone buying rate over the same period of time, meaning that people are spending more time surfing the web from their mobile phones.
In other words, the more smartphones, the more users conducting local mobile searches, which translates into a greater demand for local business information. If your local business has a mobile-friendly site, then chances are you got more sales on your product or services.
Rank Higher In Google
As you can see, while there are many benefits to having a mobile site, one stands out more than others: Google. They have a separate index for mobile content and it’s quite empty. A mobile site will help you to get higher mobile search rankings and stand above businesses that don’t have a mobile presence.
Many businesses fail to build a mobile site simply because they don’t understand the benefits. Just imagine the thousands of search results provided by Google every time a person does a local search.
When users conduct their search via their mobile, Google optimizes the results for easy readability, meaning that mobile sites will start to be rewarded in the results, while standard sites will begin to drop down the order. Essentially, it means that mobile users on the go will be more likely to notice the mobile sites and ignore other businesses entirely if they don’t have a mobile site.
Having a well-optimized mobile site is no longer just about bringing in a few more customers. A mobile presence is the New Black and has become a huge part of expanding and strengthening your brand, nurturing customer relationships and making mobile web work for you.