Now that we all well and truly across the news that Google has replaced the ever popular Keyword Tool with the Google Keyword Planner, it’s only natural that not everyone has been quick to jump on board.
Let’s take a look at some alternative keyword research tools (both free and paid versions) which you can experiment with to gather what works best for you.
Note: The following are in no particular order.
1. Raven Tools (Research Central)
Raven Tool’s is one of the only tools on the market which combines domain and keyword research into one main search. Research Central works off the data provided from SEOMoz, OpenCalais and Majestic SEO to undergo this comprehensive keyword analysis for your SEO needs.
They offer a free 30 day trial with the option of then moving onto their pro membership ($99/month) or if you run an agency, the monthly rate is $249/month.
2. Keyword Spy
Keyword Spy is a paid keyword research tool which literally permits you to ‘spy’ on the keywords of your competitors (true to its name).
While you’re on Keyword Spy, have a play of the Domain spy tool where you enter a domain name in the search box and you’ll get a pretty thorough summary of how much the website in question is spending on paid search, who their key competitors are and the keywords they are targeting.
Pricing for Keyword Spy kicks off at $89.95 / month
Wordpot is not widely known but worth a mention especially given its a free keyword research tool that provides you search volume figures but also ideas with the words you can play with.
The one fallback with Wordpot is their last index of keywords took place in April 2011 (a little outdated).
Can’t fault Wordstream’s free keyword research tool – firstly it’s free and secondly, you’ve got a huge database of keywords to work with which makes it easy enough to discover the search terms and phrases which your business should target.
Gotta love Ubersuggest. I won’t go on too much about it but it’s an excellent free tool to build your keyword list as it displays the top 10 suggested keywords based on your search query and then goes chronologically from each letter of the alphabet. So from my example below, SEO Sydney “a” will include SEO agency and then ‘SEO Sydney “b” will look at SEO Sydney blog etc. A great way to broaden your list of keywords which otherwise wouldn’t appear in most research software tools.
6. Bing Keyword Research Tool
It’s not all about Google, well, it is but still – Bing Webmaster Tools is definitely not something you want to totally discount. Bing’s research tool goes as far back as 6 months with their search data and doesn’t look at averages which ensures you get a strong accurate view of the search terms on their database.
While SERPS.com might not have the same level of depth as the tools mentioned above, they do offer a pretty nifty free meta keyword tool which collates data from a number of sources including:
- Google Related & Suggest
- Bing suggestions
SEMrush allows you to dig deep into your competitor’s strategy with respect to paid and organic search. You can search in two ways: your competitor’s keywords or by their domain. Monthly plans commence from $69.95/month or if you only wanted to check it for one month, you can do so by paying an additional $10 ($79.95/month).
While there are definitely many others which I haven’t included, I hope I’ve included a few resources which are foreign to you.
If you’d like to raise any others which definitely deserve a mention, please list them below in the comments section and tell us what their strengths and weaknesses are.