People have always been drawn to images, pictures, and illustrations. We’ve adopted this behaviour from our childhood due to our preference for illustrations when staring at a book as opposed to the written content. Our parents would read the story for us, while we would occupy ourselves with the images, blending the two together to complete the story.
Today, the same can be said about our preference for images and illustrations online. When you check on your news feed, your eyes gaze immediately on uploaded photos. Blog posts become more interesting and the story is enhanced with the use of photos.
There are plenty of online sites and visual marketing tools available online, all with their own pros and cons. These sites and tools are extremely popular for the same reasons mentioned earlier. Some provide a way of grouping and collating images under a specific topic or hashtag (#). Others allow easy and seamless sharing of photos and images. There are also sites that also act as a social media site, where users are allowed to edit and share their photos. For a multitude of reasons and uses, these tools are readily available.
Advantages & Disadvantages of Visual Marketing Tools
Here are some sites and visual marketing tools available now, and their respective advantages and disadvantages:
- Instagram – Arguably the most popular of the online visual / photo sharing sites, Instagram’s popularity has grown exponentially especially after video sharing has been included. Instagram allows users to set their photos straight from their smartphones, set custom filters to enhance the photos much like the ones in lomography, and share them to the world. Instagram is edgy and creative, and is certainly “fashionable” but is clearly one-dimensional. But the sheer number of users on Instagram has made it attractive to businesses looking to extend their reach.
- Twitpic – Capitalizing on the popularity of micro-blogging site twitter, twitpic allows users to upload photos directly onto their tweets, saving the effort of linking their tweets to a third-party photo sharing site, and losing precious characters in the process. Twitpic is essentially an accessory to twitter, and as such, not too useful, despite the many users.
- Pinterest – Pinterest is probably the most fun and ingenious ideas to ever hit the internet. Pinterest originally was a site containing thousands of images where users could “pin” a photo they liked. It embodies the perfect visual marketing tool as users were given a chance to see which photos or images do other people like. It helped users understand consumer behaviors in terms of images.
- Infographics – Infographics set a new standard for delivering information in this age. While many would argue that we have gone from photos to moving photos (videos), it can be argued that the infographic is the most interesting, most condensed, and most unique way of delivering information, using images and statistics. Read our post on how to create your own infographics for more information.
- Picsho – Picsho can be compared to pinterest in that they are both user-friendly and innovative visual marketing tools. While Pinterest uses “pins” to determine acceptability of users, Picsho allows users to generate a collection of photos under a given hashtag, and draws the photos from the social media site of their choice. This basically delivers a collage of photos under the topic they want, and is useful for market and consumer studies.
As trends develop, there are more and more ways and applications for photos and images available online, which should be the case given that more and more people now own cameras and are uploading images online by the million everyday. Finding a visual marketing tool or site that fits your exact needs is not that hard, especially since more and more developers are coming out with new ones, and the existing ones are constantly updating.